If you want a freelance life of endless revisions, scope creep and clients who are never satisfied - then you should work with cheap clients.

I’ve completely refused to work with anybody who offers me less than $200 - it’s not worth me getting out of bed for that kind of money.

It’s not that I don’t value $200. It’s just that I know that clients who are always looking for the cheaper option will never be satisfied with your results and will try and squeeze every last drop out of you to get their ‘$200s worth’.

Here are the comments I have received from clients who pay less than $200:

- "Make the logo pop"

- "Can you do it by tomorrow?"

- "Can you do it for free instead?"

- "I promise this is the last change."

- "Can you do something really quick?"

- "Send me the design on a word document"

Want to avoid all of this? You need to find high value clients. Here are some traits you need to land your dream clients:

- Honesty

- Reliability

- Proactivity

- Consistency

- Adaptability

- Personalization

- Communication

- Attention to Detail

- Problem-Solving Skills

Notice how I didn't mention charging cheap?

High value clients don't care about cost.

Most people will check what other designers are charging and then charge a little bit less.

Instead, you should look around at what other designers are charging, redefine your offer and then charge more.

Increased value = higher pricing.

Don’t undercut your competition because ‘it will land me more clients bro’ - it never works that way.

Charge big and be patient. You will land your dream client who will be willing to work with you on a long term basis.

Best of luck with it,

Joseph | @JaffaBranding

Orange Club: A Brand Identity Mastery Course

The most straightforward method to building an audience, getting design clients and learning brand identity all in one place.

Gumroad Sales Masterclass: Create an Online Course That Makes You $1,000/Month

The quickest method to making $1000+ in your first month selling a course on Gumroad. (I made $1.186.23 in my first month.)

Create Endless Content on X as a Graphic Designer

The 20 minute crash course that teaches you how to never run out of ideas creating content on X as a freelance graphic designer.

0 comments

Orange Friday has arrived in style.

Don’t Become The Richest In The Grave

You Are Winning

Running a Design Business for Cheap? It’s More Possible Than You Think

My 10-Year Design Journey – Lessons I Wish I Knew Earlier

See all posts from JaffaBranding